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Durable outdoor apparel with a conscience
more for your money
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EARTH FIRST
Clothing with a conscience
A leader in creating innovative, sustainable, high quality products designed to enhance your outdoor experience.
Not available on Amazon
Our values don't align with Amazon's values. Amazon contributes 6 billion pounds of waste every year to landfills and 16 million metric tonnes of CO2 emissions. For that reason we ship direct to our customers.
