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Durable outdoor apparel with a conscience

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Hiking Clothing - Man On Mountain

EARTH FIRST

Clothing with a conscience

A leader in creating innovative, sustainable, high quality products designed to enhance your outdoor experience.

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Not available on Amazon

Our values don't align with Amazon's values. Amazon contributes 6 billion pounds of waste every year to landfills and 16 million metric tonnes of CO2 emissions. For that reason we ship direct to our customers.