City Behind Greenery

Our approach
to sustainability

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It's more than just planting trees

leading the way

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Sustainability Roadmap

Our step-by-step action plan to create more sustainable apparel


Plant-A-Tree Program
we began our plant a tree program together with One Tree Planted to help reduce our eco-footprint.

Begin Transition to Local Manufacturing
we began manufacturing our "Made in Canada" line of hoodies. Proudly made in Canada! Our first run was a success, but then Covid hit focucing us to return to international manufacturing.

Eco Friendly Materials Pilot
we introduced organic cotton and recycled polyester to parts of our line.

Eliminate Plastic Packaging
was the year we replaced our plastic product packing with compostable bags. Reuse them, or compose them - your choice!

Localized Shipping & Manufacturing
is our goal to have all manufacturing of our products done locally, in Canada with localized shipping; reducing shipping times, fuel usage and emissions.

Hiking Pants - Cliff View

Help the cause


TIP 001

Re-use our packaging

See more packaging tips

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Minimize wash wastage

See more wash tips

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Donate your clothing instead of disposing of it

Find where to donate

From our Blog

11 Inspiring TED Talks on Sustainable Fashion

An powerful list of of some of our favourite TED Talks on sustainable fashion—curated just for you!

Watch TED talks

11 (Scary) Facts about the Fast Fashion Industry

Get ready to have your mind blown by some unbelievable facts about the fast fashion industry

See blog post