City Behind Greenery

Our approach
to sustainability

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It's more than just planting tree's

leading the way

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Sustainability Roadmap

Our step-by-step action plan to create more sustainable apparel

Sustainability Roadmap


• Plant-A-Tree Program
In 2019 we began to plant a tree for every order made on our website!

• Made-in-Canada Manufacturing
In 2020 we began manufacturing our "Made in Canada" line. Proudly made in Ontario, Canada!

• Use-Eco Friendly Materials
In 2021 we introduced organic cotton and recycled polyester to our line.

• Eliminate Plastic Packaging
By Winter 2021 we will eliminate all plastic packaging from our shipping processes and warehouses.

• Localized Shipping
In 2022 we will reduce emissions released in delivery of our products with localized fulfillment centers; reducing shipping times, fuel usage and emissions.

Hiking Pants - Cliff View

Help the cause


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Re-use our packaging

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Minimize wash wastage

See more wash tips

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Donate your clothing instead of disposing of it

Find where to donate

From our Blog

11 Inspiring TED Talks on Sustainable Fashion

An powerful list of of some of our favourite TED Talks on sustainable fashion—curated just for you!

Watch TED talks

11 (Scary) Facts about the Fast Fashion Industry

Get ready to have your mind blown by some unbelievable facts about the fast fashion industry

See blog post