City Behind Greenery

Our approach
to sustainability

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SUSTAINABILITY

It's more than just planting trees

leading the way

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Sustainability Roadmap

Our step-by-step action plan to create more sustainable apparel

Timeline

Plant-A-Tree Program
2019
we began to plant a tree for every order made on our website!

Begin Transition to Local Manufacturing
2020
we began manufacturing our "Made in Canada" line of hoodies. Proudly made in Canada! Our first run was a success, but then Covid hit focucing us to return to international manufacturing.

Eco Friendly Materials Pilot
2021
we introduced organic cotton and recycled polyester to parts of our line.

Eliminate Plastic Packaging
2022
will be the year we eliminate all plastic packaging from our shipping processes and warehouses.

Localized Shipping & Manufacturing
2023
is when we plan to have all manufacturing of our products done in Canada, together with localized shipping; reducing shipping times, fuel usage and emissions.

Hiking Pants - Cliff View

Help the cause

TIPS & TRICKS

TIP 001

Re-use our packaging

See more packaging tips

TIP 002

Minimize wash wastage

See more wash tips

tip 003

Donate your clothing instead of disposing of it

Find where to donate

From our Blog

11 Inspiring TED Talks on Sustainable Fashion

An powerful list of of some of our favourite TED Talks on sustainable fashion—curated just for you!

Watch TED talks

11 (Scary) Facts about the Fast Fashion Industry

Get ready to have your mind blown by some unbelievable facts about the fast fashion industry

See blog post